We are proud to announce the arrival of Liberation Roasting Company’s local coffees at Joe’s Butcher Shop starting Wednesday, April 22. Liberation Roasting Company is located in Indianapolis and is a true locally owned success story. Each week Liberation roasts two different varieties of coffee for retail sale. They focus on small family farms from places like Ethiopia, Rwanda, Sumatra and Rwanda where high quality beans are hand grown and harvested by real people.
Liberation makes sure the beans they buy are from farmers who are compensated for their work at or above Free Trade wages. The roasting of these precious beans is important; you don’t want to over roast and ruin the nuances of flavors that comes from the unique raw product. Liberation makes sure their roasting techniques and time honor both the richness and subtleties their growers intended. The eight ounce bags will sell for about $8 and will be available towards the front of our store. Liberation Roasting Company’s roasted beans are meant to be ground at home daily, and their small batches reflect how they are intended to be used, creating the freshest cup of coffee you can make! Welcome Liberty Roasting Company! (We are looking to provide a free tasting in May, watch our emails and this blog space for the event when it occurs). For more information on Liberation Roasting Co., click here.